I’ve always believed that coming up with the perfect brand name is an art form, and this guide on the characteristics of a good brand name confirms it! The examples are so on point — simple, memorable, and with a story behind them. I loved how the article breaks it down beyond just being catchy. It really made me rethink some of my own brand projects. Wish I’d read this a few years back when I struggled with naming my own side hustle!
